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Blog 2 Brand equity for Pepsi

  https://www.youtube.com/watch?v=Z5pJ5a7EYVw   The ad you just seen was Pepsi poking fun and eviscerate the polar bear commercials that Coca Cola airs during the winter season. The ad starts out like the typical polar bear commercial you would expect from Coke. The atmosphere and tempo is very relaxed, mellow and you see an entire family of polar bears, one would presume it's a father with his 2 children. Then the 2 children see a ship arrive from afar and see their Uncle teddy arrive with two other bears. Uncle Teddy is dressed in summer clothes, his white polar bear fur is brown humorously referencing that bears can get tanned and he is loudly playing the song This is how we do it by Montell Jordan, A classic summer jam. The brand selling points this ad employs is the following is the strong selling point to which  Pepsi ad is obviously strong the reason being is that Pepsi decided to be very audacious and parodic of a timeless and popular coke character they created. ...
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Blog 1 billboards

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What are billboards? they are giant ads we see in person, the beauty of them is we whichever company is advertising themselves really exhibit their creativity and today I'm going to review two billboards that caught my attention.  Billboard 1:     The first Billboard I see is for a company called Vanta With the following quote that says " Compliance that doesn't SOC 2 much" very clever and humorous phrasing. When I first saw this ad I immediately deduced that it was a Business 2 Business company. The brand's message and selling proposition is that they do your compliance work for you, they remove that inconvenience for you. You may ask what is compliance? Compliance is companies making sure they follow regulations from the government and also that employees follow internal policy. The brand's audience is obviously companies that want to remove that burden from themselves and have Vanta do that grunt work. The brand does have value and its value is convenience ...
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