Blog 2 Brand equity for Pepsi
https://www.youtube.com/watch?v=Z5pJ5a7EYVw The ad you just seen was Pepsi poking fun and eviscerate the polar bear commercials that Coca Cola airs during the winter season. The ad starts out like the typical polar bear commercial you would expect from Coke. The atmosphere and tempo is very relaxed, mellow and you see an entire family of polar bears, one would presume it's a father with his 2 children. Then the 2 children see a ship arrive from afar and see their Uncle teddy arrive with two other bears. Uncle Teddy is dressed in summer clothes, his white polar bear fur is brown humorously referencing that bears can get tanned and he is loudly playing the song This is how we do it by Montell Jordan, A classic summer jam. The brand selling points this ad employs is the following is the strong selling point to which Pepsi ad is obviously strong the reason being is that Pepsi decided to be very audacious and parodic of a timeless and popular coke character they created. ...