Blog 1 billboards
What are billboards? they are giant ads we see in person, the beauty of them is we whichever company is advertising themselves really exhibit their creativity and today I'm going to review two billboards that caught my attention. Billboard 1: The first Billboard I see is for a company called Vanta With the following quote that says " Compliance that doesn't SOC 2 much" very clever and humorous phrasing. When I first saw this ad I immediately deduced that it was a Business 2 Business company. The brand's message and selling proposition is that they do your compliance work for you, they remove that inconvenience for you. You may ask what is compliance? Compliance is companies making sure they follow regulations from the government and also that employees follow internal policy. The brand's audience is obviously companies that want to remove that burden from themselves and have Vanta do that grunt work. The brand does have value and its value is convenience ...